Supplying specialist digital marketing services to the manufacturing sector for 15+ years
Like a well-oiled machine, effective digital marketing is the result of synchronised components working in harmony. At Formation, our full-service agency offers all the components you need for a complete digital marketing overhaul for your manufacturing business.
The internet is one of the first places people come to do their research. Why? Because you can quickly use Google to find what you’re looking for and compare several search results to find the best one.
When your prospective clients go on Google to search for a manufacturer, you want them to find your business first, before your competition. Digital marketing can make that happen. And the best way to ensure your manufacturing business gets the most from its digital marketing is to choose an agency like Formation Media that specialises in working with clients within the industry.
Digital marketing isn’t just about finding new leads though. It can also help you interact with your existing customers and build brand loyalty. We can help you develop strong relationships with your clients, so they rave about your services to others and come back to you time and again.
We have a long history of working with manufacturing clients. Starting with some of Formation’s very first accounts way back in 2006, we have worked alongside businesses from all sectors of the manufacturing industry including CNC manufacturing, glasswork, sheet metal fabrication and copper tube manufacturing.
Our hands-on approach to manufacturing marketing means we have a wealth of on-the-ground research into various manufacturing processes, giving our agency unique insight into the importance of production procedures and problems faced by manufacturers when marketing their products and services.
We also have a good understanding of the manufacturing industry’s client base, making us perfectly placed to sell your business offering to potential customers.
‘Digital marketing’ is an overarching term that covers all the different kinds of marketing that you can do online. This includes website, social media, and email marketing. It’s arguably more cost-effective than traditional forms of marketing, because it allows you to specifically target your audience with SEO and digitally track the progress and success of your marketing efforts, so you can see what’s working and continually make improvements.
We track and monitor the progress of all our client marketing campaigns using web analytics tools which measure your website's traffic and audience interaction.
Using this data, we can see where your website visitors have come from, be it via social media or search engines. Furthermore, we can use the data to identify what actions visitors are taking on your website, such as making a purchase or scanning for information.
We can also use these analytics tools to analyse how your web pages are performing on Google searches. Gathering data helps us to improve the usefulness and relevance of your website through search engine optimisation (SEO), pushing your website up Google’s rankings and making it easier for prospective customers to find you. We follow a data-driven approach to marketing, using our data to target your marketing towards your specific client base and improve its effectiveness based on their response.
ISO 9001 is a manufacturing accreditation. How did you get this as a marketing agency?
Formation Media has been an ISO 9001 certified agency since 2018 and remains one of the few ISO 9001 digital marketing agencies in the UK.
We achieved this recognised industry standard certification through months of auditing and process formalisation, spearheaded by Formation’s HR & Quality Director, David Dunlop. We’ve maintained it thanks to our continued commitment to process-driven improvement and quality-assured methods.
Our ISO 9001 certification brings us in line with our manufacturing client base, providing them with more peace of mind and confirming that, as a digital marketing agency, we strive to be proven in all we do.
Yes! We have extensive experience working with our manufacturing clients to promote them at big industry events like MACH, which we’ve also attended ourselves as exhibitors. We can help with preparing your business both in the run-up to the event and on the day with services including:
We can also assist with creating and implementing an eye-catching stand for the event, one that will draw visitors to you and showcase your products and services in their best light. Manufacturing exhibitions are one of the best environments for converting warm prospect into paying customers, so capitalising on Formation’s inside exhibition know-how is a great way to ensure you make a big impact at your next industry event.