Sheet Metal Industries (SMI) is a media platform, based around the niche field of sheet metal, metal forming, and metal fabrication. Launched by Jas Rai – a business-to-business media professional with over 30 years’ experience in print media, digital marketing, and event management – SMI draws attention to sheet metal by highlighting innovations and celebrating achievements, as well as promoting and connecting businesses working within the sector. Jas is dedicated to facilitating both retailers of production manufacturing equipment and sheet metal engineers. Despite Jas’ ample knowledge of the sheet metal industry, his business needed help establishing its branding, as well as a full marketing plan, built from the ground up.
Our team took Jas’ vision for an industry-led media platform and made it a reality. A spanking new website, complete with on-brand graphics and an eye-catching logo to reflect SMI’s values, were first on the list. We then got to work on developing SMI’s marketing strategy. Creating a community of sheet metal businesses and manufacturers doesn’t happen overnight. So, we squeezed every ounce of expert know-how from our dedicated comms team to build a watertight marketing campaign of SEO copy and video content, driven by a social media frenzy.
We engineered a modern, eye-catching website that’s easy to use and bursting with relevant industry info. From scheduled events to industry newsletters and blogs, SMI’s website is designed to be an accessible, invaluable resource to its users. It also hosts searchable profile pages for every member where companies can promote their services and directly post news stories.
SMI has a fully digitised sign-up process, making it a smooth process to becoming a member. Once signed in, members have an easy-to-use dashboard where they can view their microsite’s performance statistics; this shows insights into the number of views and clicks their profile has received. There are also areas for members to add and edit content on their microsite, manage their membership and download useful resources.
To establish a strong brand image that reflects SMI’s values, our expert team of designers produced an electric set of visuals around a black-and-orange theme, which conveys a sense of industrial dynamism. We put together a library of logos, social media banners, social media graphic templates, email templates, plus animated intros and outros for video content. With branding that conveys its cutting-edge content, SMI was well-set to take the sheet metal sector by storm.
We remain dedicated to SMI and the marketing strategy we developed for the company. Our Comms team works to an organised schedule, creating regular custom posts and blog articles tailored to the industry. We also continue to share engaging videos showing the manufacturing and production side of the industry to go hand-in-hand with SMI’s bespoke SEO articles. Our media marketing has directly improved the exposure of the website, with our team of marketeers constantly driving the website’s SEO and the social media side of the business.