Our talented team of developers can help you build a responsive, attractive website that will serve as your brand's centrepiece
We specialise in engaging, interactive and bespoke website design. We are a collective of experts in web development, copywriting, SEO and UX. We offer a 360-degree experience, handling every aspect of your website build, from content creation and UX testing to layout development. As a result, we craft innovative websites that align with your brand, boost revenue and maximise your conversation rates.
Optimised through search engine optimisation (SEO)
Customised and tailored to your company, products and services
We perform regular audits of your website to benchmark its performance, identify issues, and spot areas for improvement, unearthing what it lacks in content, SEO, design usability and more. We then use our findings to better understand the changes we need to make in the site redesign.
Whenever we build a website, we always follow best practices for search engine optimisation. SEO is the process of improving the quality and amount of traffic your website receives from search results. We carry a vast amount of experience providing SEO services to small to mid-size businesses. Learn more about the benefits of SEO.
We have a talented team of developers working eagerly to ensure that every website we launch is responsive.
A responsive website is fluid, flexible, can work on any device (mobile or desktop) and adjust to any screen size. Simply put, a responsive website should deliver an optimised browsing experience for your visitors.
In this day and age, responsiveness is imperative. Over 50% of traffic on the web comes from mobile users, so your site should provide support for individuals navigating on their phones.
Furthermore, responsiveness is also best practice for SEO. Google follows a mobile-first indexing approach – that means Google will predominantly use the mobile version of your website to crawl, index and rank it.
Our specialised team of copywriters carry expertise in both technical and non-technical writing. We can help you create powerful, compelling copy that engages your website visitors.
Work closely with our Account Managers to ensure every element of your website aligns with your brand guideline and standard. From logo design services to brochure design, our cutting-edge graphic designers can help you add the finishing touches to your branding.
The Formation team has had the pleasure of working on various website design projects across Warwickshire. Our roster of clients range from sports teams, manufacturers and member bodies to legal and financial advisors.
We specialise in creating responsive, interactive and bespoke websites for a diverse range of brands and businesses. Here are just a handful of the many success stories we’ve enjoyed with clients whose online presence has benefitted from our wealth of web-design expertise.
Sheet metal Industries (SMI) is an online digital platform aimed at those in the sheet metal, metal forming, and metal fabrication fields. Conceived by B2B media professional Jas Rai, SMI unites all areas of the metalworking industry by sharing news, advice, innovations and achievements.
Our website design team brought Jas’ vision to fruition, creating an industry-led media platform with membership capabilities. From calendar events to blogs and sheet-metal news, SMI’s website is designed to be an easy-to-access resource for its users. It also hosts an index of searchable member profiles that act as customisable microsites where companies can promote their business services and share their own news stories.
Coventry Rugby Club is a championship club on the rise. They were looking for a digital partner and a brand-new website to help them grow and grow their online presence.
We reimagined and redesigned the club’s old, clunky website, transforming it into a fully interactive ‘social hub’ where fans can go to find everything they need – from forthcoming fixtures, results, reports, and events, to e-commerce pages for buying tickets and club merch. The new and improved site even offers fans the chance to live stream matches. Fully branded in the club’s livery and with a dedicated sponsor’s section, the new website is easy to use and fully mobile optimised, with the capacity to expand with the club.
Glassworks Hounsell is a family-owned business with industry roots going back to 1877. As masters of manufacturing, Glassworks originally had three websites – one for each of its business offerings. But this made for a confusing user experience and a fragmented online presence for the company.
Glassworks Hounsell needed a new platform to merge the three branches of its business into one sleek and efficient website while still making a nod to its illustrious past. We compiled a comprehensive, user-friendly index of the company’s products and services, enabling customers to easily find anything Glassworks Hounsell has to offer. The striking graphics and signature blue colour scheme speak volumes about the brand and its heritage.
The West Midlands Violence Reduction Unit (VRU) needed a platform to connect with and encourage young people, practitioners, educators, and volunteers to participate in crime-reducing initiatives. The website needed to be SEO-friendly and comply with legal requirements that stipulate all Public Sector websites are fully accessible to all users of all abilities. It also had to enhance the VRU’s brand image to make it appeal to young people.
Our Formation team is trained and qualified in digital accessibility, from our specialist web developers and designers to our content writers. We designed the new VRU website with specialist accommodation for keyboard users, so the whole site can be navigated easily using only the keyboard. Furthermore, we optimised the website to ensure it reacts well to magnified zooming. Keeping visually impaired visitors in mind, we ensured all images have clear alt-text descriptions and the fonts, colours, and buttons used across the site all meet recommended guidelines without compromising on style.
The Best Foundation is a forward-thinking, self-regulated, non-profit foundation providing support to estate planning and will writing professionals. Formation has been with Best since its launch, and as part of that, we designed a modern, slick website featuring a fully digitised membership element with an e-commerce function.
One of the many user-centric features of this site is its search function, which allows visitors to find an estate planner or will writer near them using an inbuilt algorithm that shows the location of suggested providers on a map. We also incorporated a lot of UX testing into the Best site, ensuring visitors found it easy to navigate. The website features a microsite where members can create their own profile and a member’s dashboard so they can see how well their microsite is performing.
We are more than happy with Formation Media and the partnership we’ve created, I don’t think there is a service they offer that we don’t tap into now. They’re a dynamic, forward thinking company, that takes the time to understand their customers needs and works closely with them to ensure they get the best return on their investment when it comes to operating, developing and promoting their business.
ETG is the fastest growing company in its sector and I’m sure Formation will be a long term partner helping us to develop, improve and grow our business in the future.
“Formation Media has created everything that the Best Foundation has envisioned. From the big details, like the website, to the smaller elements, like email signatures. They have truly thought of everything, and we couldn’t recommend anyone better. Our mission was moulded into snappy, memorable straplines which proved perfect for our marketing campaign.”
“I am delighted to be working with Formation once again. Huge thanks to Formation Media whose incredibly talented web designers have made this a possibility. Although large, every projects is delivered with passions and commitment.”
“We engaged Formation Media to support us in developing a new brand to capture the vision, culture, and values of our business and to give us the platform to grow our business in the right direction. The entire process is managed diligently from end to end, with a great blend of strategic direction, professionalism, and creativity. We are extremely happy with the service and outputs provided by the Formation team and would be happy to recommend to others to fulfil their branding and website needs.”