We define objectives and users goals with extensive research, using this to design based around their needs.
At Formation, we know one thing above all else: marketing or any other digital service that doesn’t consider the user first is doomed.
We have not only the years of experience necessary, but also the dedicated in-house facility to undertake full user-journey planning exercises, enabling clients to build their websites, software and marketing activities around their audience.
Formation’s dedicated UX facility, the UX Factory, allows us to put the user at the heart of a project and build around them.
Previously, projects had focused on creating something new and outstanding at all costs, missing the point that this didn’t always make for user-friendly products.
From this, the UX Factory was born. This dedicated arm of Formation gives clients access to the best possible products, in a way few agencies can.
Focus on the user and all else will follow #1 of Google's "10 Things we know to be true" policy
UX reporting – Detailing analytics of how the implemented user experience design is positively affecting your website
Extended Functionality – With the success of your product, the research may indicate that further functionality and features are needed in order to progress the website further
Extra Development Projects – Whether it may be software, an app or extra websites, new projects may arise from business success and growth