An Industrial Marketing Agency like you’ve never seen before
Establish yourself as a leading name in your industry by driving growth through digital marketing.
For more information about how we make this possible? Speak to one of our dedicated account managers today.
Discover more about our industrial marketing services:
Sound good? Contact us and one of our account managers will discuss your needs in more detail.
An all-inclusive approach to digital marketing
We follow a four-stage process, focused on your needs
Foundation: Idea generation, a digital blueprint
Map processing, we discover your value proposition, brainstorm the best branding and UX, carry out in-depth research, and develop a strategy.
Digitisation: Building your platform
Which websites & applications fit your business, software development and UI, exhaustive UX testing, hosting, eCommerce, and continuous improvement.
Implementation: Creative design
Using graphic design, photography, video, animation, and SEO to make your sites eye-catching.
Promotional Services: Getting you seen
Event management, PR, copywriting, social media management, prospecting, and advertising.
Industrial B2B marketing campaigns we’ve worked on
Transforming clients we love
Formation Manufacturing Services FAQs
Why do industrial companies need digital marketing?
Most B2B purchase decisions are made online. Customers will engage in online research before coming to a decision over a purchase. Because of the high cost of many industrial products, the amount of searching a prospective client does before making a final decision is very high.
Being as high up on the Google search as possible allows you to get your services in front of more potential customers. Most people don’t look beyond page one of Google, so getting your site higher in the rankings leads to an increase of traffic to your site and therefore, more revenue.
That’s just one aspect of digital marketing. Once you have them on your site, the experience your visitors have will determine whether they convert into paying customers. We help you interact with your visitors and existing customers to build lasting brand loyalty. Developing strong bonds between you and your customers leads to ongoing interactions, repeat custom, and positive word of mouth.
What experience do we have as an industrial marketing agency?
We have an extensive history of working with industrial B2B clients. Dealing with industrial lubricants, fuel, and heating oil. We’ve worked alongside businesses from all sectors; commercial, industrial, and manufacturing to deliver the marketing potential for all our clients.
With our hands-on approach to industrial marketing, we’ve developed a wealth of on-the-ground research into industrial manufacturing processes. This unique insight into the importance of production procedures gives us a fantastic understanding of the problems faced by B2B industrial companies, making us perfectly placed to sell your business offering to potential customers.
What different services do Formation Media provide?
We cover all the different kinds of marketing you can do online. Digital marketing encompasses an overarching amount of activities to improve the visibility of your business online.
Our services include website, social media, and email marketing, all specifically targeting your audience with SEO and in-depth reporting to track the progress and success of our marketing efforts.
How do you measure results?
Using web analytics tools, we measure the progress of our marketing campaigns and onsite SEO to gauge their success, and engagement with your audience.
With this data, we see the various avenues your visitors use to find your site, either social media or search engine results, and then use that data to identify the actions those visitors take when they’re on your website.
As well as visitor engagement, we also monitor how your website is performing using those analytical tools.
Gathering data helps us make continual improvements to your site, pushing it further up the Google rankings by enhancing your website’s SEO. By following a data-driven approach to marketing, we can target your marketing towards a specific segment of your audience and improve the responsiveness of your clients.
ISO 9001 is a quality standards accreditation. Why did you get this as a marketing agency?
Since 2018, Formation Media has been ISO 9001 certified and is still one of the few marketing agencies in the UK with ISO 9001 accreditation.
Spearheaded by David Dunlop, our HR & Quality Director, we achieved this recognised industry standard certification over months of auditing and process formalisation.
With an ISO 9001 accreditation we are in-line with our industrial B2B manufacturing client base. This gives you peace of mind that by getting your digital marketing through us, you can be sure your marketing is being looked after by an agency that understands industrial processes, and the quality standards needed to communicate the technical details of your products effectively.
Can you help me with event marketing?
Absolutely! Promoting companies at big industry events like MACH is something we have extensive experience in. We’ll help your business prepare in the days and weeks leading up to the event and on the days it takes place, with services including:
- Brochure Design
- Printing
- Advertising
- Videography
- Photography
- Articles
- Press Releases
- Website Content
- Flyers
- Business Cards
- Animation & GIFs
- Graphic Design & Web Graphics
- Digital Advertising
- Social Media
- PPC Advertising
- Email Marketing
- SEO
- Web Design & UX
- Software Development
Creating and implementing an eye-catching stand for your event draws visitors and allows you to showcase your products and services at their best. We focus on making your presence at these exhibitions a useful opportunity to convert warm prospects into paying customers.
Our inside exhibition know-how ensures you’ll make a big impact at your next industry event.