Content marketing is essential for any business looking to increase their customer base, now and in the future. At Formation Media, our content marketing services focus on helping you expand your audience and capture website data. Furthermore, our services can help your business:
We use our in-house team of marketers to help businesses leverage a wide range of marketing strategies. Our approach to content marketing is to understand your target audience. Without understanding your audience, it is difficult to connect your brand to customers.
You can rest assured that our content marketing campaigns will compliment any of the existing activities of your business. We help you to get the best return on investment by capitalising on our team’s SEO, PR and Paid-Media knowledge.
The features of your campaign will depend on your objectives and goals. Our marketing specialists work cooperatively with your business to help you craft effective marketing strategies that attract high-value visitors, leads and customers.
We assess the campaign idea, to ensure you receive a high value and return of investment. Our in-house team can contribute to different aspects of your campaign. For example, our SEO team can help you SEO optimise your content, to improve your website’s ranking in search engines and drive more organic traffic. Whereas our PR team can help you find opportunities to improve your business’s reputation. To track the impact of our campaign on your website, we perform data analysis. We use Google Analytics and Google Search Console to track metrics such as page views and sessions.
Your content marketing campaign can be anything from a social media campaign, where we post content on platforms such as Facebook and LinkedIn, to large-scale interactive content on your website. Whatever your needs, we can work closely with your team to deliver your content in the best format for you.
Our Head of Social Media can help you promote your content throughout several social media channels, including Instagram, Facebook, Twitter and LinkedIn. Social platforms help you increase your brand awareness and boost your leads and sales.
Do you want to learn more about Formation’s Media services? Why not get in touch with our team to discuss your requirements.