Want to drive more traffic to your website? Start by mastering your online marketing strategy.
Website visitors will rarely search for you; you have to search for them. As marketers, we must actively find ways to attract customers back to our websites.
It is fair to say that driving traffic to a website should sit high on a marketer’s list of priorities.
When you increase your website traffic, you increase your sales leads and, subsequently, the number of conversions you generate.
Without conversion, you receive no pay. Without payment, your business dies.
There are multiple ways for prospective clients to find your website.
Here are examples of two:
There is an alternative to these two methods. For example, you could attract traffic to your website through social networking sites – sites such as Quora, Instagram and Pinterest.
In this blog post, we’ll break down the ways you can use these three websites to revamp your B2C marketing strategy. Furthermore, we’ll also explore together some of the innovative online marketing ideas many businesses are using to get ahead of the curve.
Think of Quora as the more mature version of Yahoo Answers.
If you are not aware, Quora is a question-and-answer (Q&A) website, where Internet users can ask; answer and edit questions from a wide variety of topics. Furthermore, as a Quora user, you are given the freedom to answer questions based on your facts or personal beliefs. Whatever you choose.
Quora’s platform can help you to establish brand authority in your industry. You can gain the attention of prospective clients by simply answering people’s questions.
You can answer questions on anything from artificial intelligence to Zumba Fitness.
What makes Quora such a useful marketing platform, however, is the sheer number of Internet users on it. Every month, 300 million users browse through Quora, in search of the answers to their questions.
You may possess some of those answers.
If you can provide the answers to Quora questions, you can establish an easy way to connect your brand to the right audience, at the right time and in the right context.
If you want to locate the right audience, start by searching for topics and spaces to follow. To search for a topic to follow, you can use the search box at the top of every Quora page.
Type in a keyword that is relevant to your business and Quora will provide you with suggestions on the topics and spaces you should follow.
The questions you have yet to answer show up under the answer tab. If you follow the topics and spaces related to your business, you will more than likely receive the questions that you know the answers to.
Quora is a good way for you to establish your brand’s authority in your industry or niche.
You can find a more in-depth guide of how to market on Quora here.
According to Hootsuite, as of 2020, one billion people worldwide are using Instagram every month.
So, it would be a rude understatement to say that Instagram is a wide-reaching platform.
You may not find it surprising that Instagram is an excellent platform for businesses to build brand awareness and connect with customers.
The question is, how does one begin an Instagram social media marketing strategy?
Well, just as every marketing strategy focuses on the mapping of a target audience, Instagram marketing is no different. Instagram is quite a crowded place, and so to efficiently market on it, you’ll need to make sure you reach out to the right audience.
Age; location, gender and interests are some of the factors you may want to consider when marketing on Instagram.
Interests is an extremely important one. A key question to always ask before moving forward on an Instagram marketing strategy is:
‘Who would be most interested in the products/services I’m supplying?’
There are many ways you can go about searching for your target audience on Instagram.
You need to be aware of what intrigues and drives your followers; if you aren’t aware, you’ll find it hard to produce the right content for maximum engagement.
Social listening is when you monitor your social media channels for customer feedback and mentions of your brand. Alternatively, you can also use social listening to keep tabs on the discussions regarding relevant keywords, topics, industries or competitors. Social listening can provide you with insights on what your target audience is conversing about, and how they feel about certain matters.
You can use online tools such as Sprout Social to carry out social listening.
Additionally, you can also use online tools such as RiteTag to search for the popular hashtags in your industry.
Ideally, your target audience should share the interests of your brand; this means that on Instagram, they are likely to follow the hashtags relevant to your industry. If you target the right hashtags, you’ll, hopefully, meet your prospective clients halfway.
Last but not least, another useful feature on Instagram is Instagram Stories. Now, you may not be aware of Instagram stories, so I’ll give you a brief explanation of what it is:
Instagram Stories is a feature on Instagram that allows you to capture and post your image and video content in a slideshow format. You can customise your images and video clips with text, drawings and emoticons.
Recently, many businesses have begun to leverage Instagram stories as a way to connect with customers.
According to Hootsuite, there are 400 million Instagram Stories every day, and businesses created 1/3 of the most viewed Stories.
Here is one example of a business using relevant Instagram Stories effectively.
Why are businesses like IBM using Instagram Stories as a marketing tool? The answer is straightforward:
Instagram Stories is one of the best ways to get in touch with your followers in a more personal and ‘behind the scenes’ way.
Pinterest is the one platform that completely stands out in the social media universe.
Unlike Facebook, Twitter and Instagram, the end goal on Pinterest is not to start a conversation in the comments. The end goal is to persuade users to “Pin” your content.
Pinterest is a social media platform that allows you to explore, share and archive visual content – content you find helpful; inspiring or entertaining. You can pin the visual content you like onto boards that share a common theme.
Users can discover the content related to their interests by browsing these relevant boards.
So, why are businesses using this social media site to increase brand awareness?
One word: longevity.
Contrary to the posts you may find on alternative social media sites, Pinterest pins are, quite frankly, immortal.
As long as it is relevant to their search, one of your pins could show up on a user’s feed for weeks, even months, after you originally pinned it.
According to WebFx, the half-life of a Pinterest pin is around 3.5 months, 1,6000x longer than a Facebook post.
To sum up this statistic in a couple of words:
If you can master it, Pinterest will help you to maximise your brand awareness.
It must also be noted, not every user on Pinterest is focused solely on browsing; some are there to buy products. They are not merely on Pinterest for inspiration but are actively using Pinterest to make purchasing decisions.
Still unsure whether or not Pinterest is a suitable site for marketing? Then, you might also want to read these statistics:
Now, that we have explored the benefits of Pinterest, it’s time we answered the question:
How does one effectively market on Pinterest?
Here are some online marketing tips to bear in mind when marketing on Pinterest:
Create searchable content – if your content is unsearchable, pinners will rarely find it. Before you pin any content onto a board, you have first to understand what your target audience is searching.
Use infographics – the popularity of infographics lies in their value. Many businesses use infographics as a persuasive and eye-catching way to provide information to Pinterest users – you can, too.
Social media is one of the best ways for businesses to rejuvenate their marketing strategy. As the number of social media websites rise, it can be difficult to choose the right ones to market.
Some platforms may not work for your business as effectively as others do. To find the right social media site for marketing, it will take a lot of experimenting on your part.
If you want to break into the universe of social media marketing, Quora, Instagram and Pinterest would be good places to start.
Choosing the right platforms, however, is only the start. From there onwards, you’ll need to determine what type of content you post, how regularly and the goals you want to work towards on each platform.
Our team would be more than happy to help you with all of that.
Want to revamp your online marketing strategy? Get in touch with our team, and find out how we can help you maximise your customers with the power of social media.