Digital PR Services

Digital PR can play an essential part in any brand’s marketing strategy. At Formation Media, we help various businesses create effective PR strategies which align with their marketing goals. To craft a successful PR campaign strategy, you need to know:

  • The types of websites you want to feature your brand on
  • The audiences you are targeting
  • The stories you want to tell

We always centre our work around the goals of our clients. Read on to learn more about our approach to digital PR.

1.     PR Campaign Ideation

Our PR specialists will work closely with your team to outline an effective campaign strategy that tells your brand’s story, generates headlines and build links back to your website.

Our campaigns follow a brand storytelling approach, where we draw attention to the areas of your business that lend themselves to new stories.

At Formation, we deliver compelling creative content campaigns suited to a wide range of budgets and audiences. Our PR specialists will help you mind map ideas that align with your brand and your marketing goals.

We use a broad range of techniques to brainstorm ideas for your creative campaign.

From there, we then assess the effectiveness of each idea:

Does the idea align with the core messaging of your brand? Is the idea newsworthy?

Once our team narrow down to the best ideas, we then move forward to the next stage. 

2.     PR Strategy

A strong strategy stands at the heart of any successful digital campaign. However, to craft an effective strategy, you must first understand your brand and your audience. Also, it would be best if you had a clear idea of the message you want to send through your digital channels. Your strategy will form the foundation of your PR campaign.

You can work together with our PR specialists to formulate a strategy that aligns with your agenda and helps you generate wide coverage.

3.     Outreach

In addition to the campaign idea and strategy, outreach will also play a key role in your campaign. As part of our PR services, we will help you promote your content/story to your targeted audience. At Formation, we use a wide range of proven techniques to connect to valuable audiences. 

Our team will work cooperatively to advise you on broader marketing activity and to help you effectively capitalise on the benefits of your PR campaign strategy.

Work With Us

At Formation, we provide strategic-thinking marketing and PR services. We can help you:

  • Identify where your target audience is active online and create a strategy to connect to them
  • Develop effective key messaging for various online channels/platforms
  • Build your brand’s online authority, visibility, and influence for your sector(s)
  • Increase your website’s ranking in search engines

Choose us to help you craft an effective PR strategy that drives results. Get in touch to learn more about how our online PR services can help you.