There are too many SEO benefits to count.
Are you incorporating SEO into your digital marketing strategy? If the answer is no, then you probably should. SEO is an essential ingredient for any successful marketing strategy. However, if you are unfamiliar with SEO, you may be unsure whether or not it is worth your time and money.
In this article, we will demonstrate to you why SEO is, indeed, worth your time and money. We will break down the part SEO plays in marketing, and a couple of benefits it can supply your business.
Before we delve deep into the benefits of SEO, we must first understand what SEO itself is.
Firstly, SEO stands for search engine optimisation. SEO is the process of optimising a website by helping it to rank higher in search engine result pages (SERPs). In an SEO strategy, the main aim is to improve the website’s ranking for certain keywords/keyphrases.
Think back to the last time you typed in a search query into a Google search bar.
For example, imagine if you were on vacation abroad and you were searching for an Italian restaurant to dine at. You would pull out your phone and search something along the lines of: ‘Italian restaurants near me.’
Then you would carefully browse through the results and click on the one that suits your need. Google ranks search engine results based on what it deems to useful. Google considers the keyword/key phrases you entered into the search bar and produces relevant results to match.
Most of the sites that rank high in Google result pages did not arrive there by accident.
Most websites use SEO optimisation to rank their pages higher.
If you want your target audience to find your site in search engines, you will need to follow suit.
SEO lies at the heart of any productive marketing strategy.
61% of marketers say that improving their SEO and improving their online presence is a top priority. Your competitors are likely taking steps to rank high in search engine results.
With an SEO strategy of your own, you, too, can keep up with – and ideally, move ahead of – them to stay competitive within your industry.
The digital era is on the horizon. Keep up with the advancements and you will stay ahead of the competitors.
Perhaps one of the most excellent benefits to SEO is that it is an inbound marketing strategy.
There is a crucial difference between outbound marketing strategies and inbound marketing strategies. The underlying difference is that outbound strategies involve you reaching out to consumers whether they want to hear from you or not. However, with inbound methods, the target audience will find you when they require information.
With the help of SEO, you can draw quality, relevant traffic to your website. If your site receives a higher amount of relevant traffic, the chances of you generating a higher sales leads will increase.
SEO and PR go hand in hand—the connection between the two lies in link building. A crucial part of SEO strategy is link-building – the process of earning links from reputable websites. To build a website’s backlinks, an SEO specialist will search for opportunities of coverage on news publications, industry blogs and other relevant sites.
Considering that the essence of PR is to get influencers to discuss your company, SEO can present a great opportunity.
You can carry out some of the more straightforward SEO tasks in-house, with the help of online resources. However, the best way to maximise the impact of an SEO strategy is to hire an SEO specialist.
What can an SEO specialist do that you cannot do yourself?
The primary duty of an SEO specialist is to improve your ranking performance for keywords relevant to your industry, products and services.
Below, we have broken down the steps involved in this process:
Firstly, an SEO specialist will need to assess your website.
Usually, they would evaluate all of the factors that impact your rankings. They will then create an overview of your website’s search engine ranking for your target keywords. SERPRobot is one example of an analysis tool that SEO specialists may use to create an overview of your website’s performance.
Furthermore, the SEO specialist will search for the key issues that impact user experience (UX). For example, some of these issues may be page load times and navigation setup.
Last but not least, some SEO professionals tend to carry out competitive keyword analysis. What is competitive keyword analysis? It is the process of evaluating how the top-rankings results fare when it comes to the vital SEO factors.
An SEO specialist can use top-ranking websites as a guideline, identify the ways you can optimise your site. Then, they can prioritise these changes based on which will have the most significant impact.
When the site assessment is done, the SEO specialist will then work on the priorities they identified.
Firstly, they will perform keyword research. They can conduct keyword research with the help of online tools such as Ubersuggest and LSI Graph.
Secondly, they will optimise your webpages for the relevant, high-quality keywords they retrieved.
Finally, they will amend any usability issues that affect the user experience (UX) on your website.
It is important to remember that SEO is a long-term strategy. When you hire an SEO specialist, they will regularly identify opportunities to improve your site. After optimising your on-page factors, they will continuously test the changes they make.
Last but not least, the SEO specialist will regularly monitor and analyse the performance of your website.
From your point of view, this will help you to be clear on the results you get for your investment.
An SEO specialist can use metrics such as traffic and conversions to determine whether or not the SEO strategy is working or not. This allows them to improve your website continuously.
If the answer is yes, we can help. Here at Formation Media, our in-house team have provided professional SEO services to a wide variety of clients from different industries. From more technical aspects of on-page SEO through to the link-building and keyword optimisation, we do it all.
Want to receive professional SEO service today? Why not get in touch with our team?