SEO is an essential ingredient for any successful digital marketing strategy. At Formation Media, we provide professional SEO services.
However, if you are unfamiliar with SEO, you may be unsure whether or not it would be a good investment.
We have created a basic but informative guide on SEO, to help you decide whether or not SEO is an investment that can benefit you. Our guide will explore:
SEO stands for search engine optimisation, and it is the process of optimising a website so that it appears higher in search results when users enter specific keywords and phrases.
Think back to the last time you needed information at the snap of a finger.
Perhaps you were interested in finding the best Netflix show to watch, or the best restaurants nearby. The first instinct is almost always to take out your phone and search for the answer on the Internet.
You want to find a good local Italian restaurant. Just go on Google and type in Italian restaurants near me and you will open up the doors to dozens of useful results.
Search engines such as Google rank results based on what they deem to be useful. Search engines will consider the keywords users enter and produce relevant results to match the searches.
In many cases, most of the websites that rank high in search engines do not arrive there by accident. Many websites implement the use of SEO to help search engines understand what their content is about.
Furthermore, they likely conduct a lot of keyword research to see how users like yourself phrase your searches for specific topics so they can optimise their pages accordingly.
If you want your target audience to find your site more easily, SEO can help.
SEO Benefit #1 – SEO helps you to beat the competition
SEO lies at the heart of any productive marketing strategy.
61% of marketers say that the improvement of SEO and online presence is a top priority. Your competitors are likely taking steps to rank high in search engine results.
With an SEO strategy of your own, you can stay competitive within your industry.
The digital era is on the horizon. Keep up with the advancements and you will stay ahead of the competitors.
SEO Benefit #2 – SEO targets relevant, quality traffic
Perhaps one of the most excellent benefits of SEO is that it is an inbound marketing strategy.
There is a crucial difference between outbound marketing strategies and inbound marketing strategies. In outbound strategies, you reach out to consumers whether they want to hear from you or not. However, with inbound strategies, your target audience finds you, when they need information.
With the help of SEO, you can draw quality, relevant traffic to your website.
A higher amount of relevant, website traffic leads to a higher generation of sales leads.
SEO Benefit #3 - SEO can help you improve PR
SEO and PR go hand in hand—the connection between the two lies in link building. A crucial part of SEO strategy is link-building – the process of earning links from reputable websites.
A key part of SEO strategy is link-building. Link-building is the process of earning links from reputable websites.
To build a website’s backlinks, SEO specialists search for coverage opportunities. These opportunities are in news publications, industry blogs and other relevant sites.
Considering that the essence of PR is to get influencers to discuss your company, SEO can present a great opportunity.
You can carry out some of the more straightforward SEO tasks in-house, with the help of online resources. However, the best way to maximise the impact of an SEO strategy is to hire an SEO specialist.
What can an SEO specialist do that you cannot do yourself?
The primary duty of an SEO specialist is to improve your ranking performance for keywords relevant to your industry, products and services.
Below, we have broken down the steps involved in this process:
Firstly, an SEO specialist will need to assess your website.
Usually, they would evaluate all of the factors that impact your rankings. They will then create an overview of your website’s search engine ranking for your target keywords. SERPRobot is one example of an analysis tool that SEO specialists may use to create an overview of your website’s performance.
Furthermore, the SEO specialist will search for the key issues that impact user experience (UX). For example, some of these issues may be page load times and navigation setup.
Last but not least, some SEO professionals tend to carry out competitive keyword analysis. So, what is competitive keyword analysis? It is the process of evaluating how the top-rankings results fare when it comes to the vital SEO factors.
An SEO specialist can use top-ranking websites as a guideline, identify the ways you can optimise your site. Then, they can prioritise these changes based on which will have the most significant impact.
When the site assessment is done, the SEO specialist will then work on the priorities they identified.
Firstly, they will perform keyword research. They can conduct keyword research with the help of online tools such as Ubersuggest and LSI Graph.
Secondly, they will optimise your web pages for the relevant, high-quality keywords they retrieved.
Finally, they will amend any usability issues that affect the user experience (UX) on your website.
It is important to remember that SEO is a long-term strategy. When you hire an SEO specialist, they will regularly identify opportunities to improve your site. After optimising your on-page factors, they will continuously test the changes they make.
Lastly, the SEO specialist will regularly monitor and analyse the performance of your website.
From your point of view, this will help you to be clear on the results you get for your investment.
An SEO specialist can use metrics such as traffic and conversions to determine whether or not the SEO strategy is working or not. Also, this allows them to improve your website continuously.
If the answer is yes, we can help.
Want to receive professional SEO service today? Why not get in touch with our team?