post tag icon Marketing
08 / 05 / 15

Video – The Future of Online Sales

According to Cisco by 2017 video will account for 69% of all consumer internet traffic and video-on-demand traffic alone will have almost trebled. This medium is quickly becoming consumers’ primary way to satisfy their need for information and entertainment, making it a must-have for all businesses. Here we will take a look at some of the key benefits of video marketing and it’s correlation with online sales.

Video content is easy to consume

Written content is great but if users are in a rush or need an answer to their problems quickly, they’re more likely to watch a video. This type of content is naturally more engaging than written content and allows brands to deliver information to their customers in easy-to-digest, bite-sized chunks.

Next time, instead of sharing a report with your customers, why not turn it into a visually engaging video clip? Animate it and provide the information in small chunks and people are much more likely to watch and interact with it.

It’s shareable

Invodo reports that 92% of mobile video viewers share videos with others. Video content is highly shareable and users are much more likely to share it than other forms of content. The more your video is shared, the more people it will reach, giving you the opportunity to get your brand name out there and widen your audience.

Whilst uploading your company videos to YouTube is a great idea, you should also be sharing them on social media websites like Facebook and Twitter. Posting videos on your social media pages is a great way to captivate your followers and encourage them to share your content with their peers.

Increase your marketing reach by sharing video content on social media. - Image source:

Build brand recognition

Seven in ten people view brands in a more positive light after watching interesting video content from them. Video is the perfect tool for brands to use to introduce themselves to consumers and forge long-lasting relationships with them. Behind the scenes videos, interviews with employees and other brand-focused videos are great for showing customers that your brand is more than just a website.

Video is great for SEO

You should know by now just how important content is to your SEO strategy but it’s not just blog posts and website content that count. Video content is also great for boosting your SEO, so be sure to optimise it with relevant keywords.

You will find that videos tend to appear higher in Google searches and they most definitely stand out more. This means they’ll help to generate more click-throughs to your site and give you a higher chance of increasing conversions.

It creates conversions

Video not only helps to build a brand’s reputation but also creates conversions. According to MarketingProfs, 70% of marketing professionals report that video converts better than any other medium.

With this in mind, you may want to start creating video content as a way of driving your online sales. Product demonstrations and Q&A videos are great for building consumers’ buying confidence and encouraging them to make that all-important call to action.

Consumer created videos can also help to drive traffic to your website and increase conversions. Encouraging customers to review your products on YouTube or even create an unboxing video is a great way to boost engagement and strengthen your video marketing strategy.


All the current statistics regarding video marketing point to it as being the future of online sales. Video is something that consumers find easy to engage with and share, therefore making it a valuable tool for all businesses. If you haven’t already, now’s the time to incorporate video into your content marketing strategy. It’ll be the best thing you do all year.

Image credits: nickstone333 and Images from SumAll

Written by Formation Formation