Videos have become an integral part of our current social media culture. Whether you’re scrolling through Facebook, Twitter or Instagram, you are sure to find that a large portion of the content is in video form, and it’s only going to increase. Cisco estimates that by 2021, over 80% of online traffic is going to be visually communicated through video. But why is this?
Below you will find an overview on why videos are so effective, along with a guide on what you can post, and where you can post it.
Videos are an easy-to-digest and enjoyable experience. They can create strong emotional connections, alongside allowing us to take a break from the glut of textual information that exists on the web.
They also can be very effective at conveying information. Viewers are thought to retain 95% of the information found in a video, compared to 10% when reading it in text. Animations can be used as an aid to illustrate and explain more difficult concepts.
Social Media videos can create a great Return on Investment (ROI). In a survey conducted by Wyzowl, they found that 83% of the participating companies that used video marketing had a good ROI. Alongside this, they provide great exposure for your company and generate more traffic to your website. Some reasons for this are:
One of the decisions you will have to face when thinking about creating a video is what its purpose is. This will differ according to your company, but some suggestions we have are:
Top Tip: 50% of videos are watched on a mobile device. Ensure your videos are suitable for both computers and mobile!
There is also the decision of where you want to post or share your video. Below is a brief overview of the different options and why they are good choices.
Here at Formation Media, we offer services to rejuvenate and maintain your social media accounts, alongside creating footage and videos to post on them! For further details, Click Here.