There are many benefits to creating a video marketing strategy. Videos have become an integral part of our current social media culture. Whether you’re scrolling through Facebook, Twitter or Instagram, you are sure to find that a large portion of the content is in video form, and it’s only going to increase. Cisco estimates that by 2021, over 80% of online traffic is going to be visually communicated through video. But why is this?
Below you will find an overview on why videos are so effective, along with a guide on what you can post, and where you can post it.
Videos are an easy-to-digest and enjoyable experience. They can create strong emotional connections, alongside allowing us to take a break from the glut of textual information that exists on the web.
They also can be very effective at conveying information. Viewers are thought to retain 95% of the information found in a video, compared to 10% when reading it in text. Animations can be used as an aid to illustrate and explain more difficult concepts.
Social Media videos can create a great Return on Investment (ROI). In a survey conducted by Wyzowl, they found that 83% of the participating companies that used video marketing had a good ROI. Alongside this, they provide great exposure for your company and generate more traffic to your website. Some reasons for this are:
One of the decisions you will have to face when thinking about creating a video is what its purpose is. This will differ according to your company, but some suggestions we have are:
Top Tip: 50% of videos are watched on a mobile device. Ensure your videos are suitable for both computers and mobile!
There is also the decision of where you want to post or share your video. Below is a brief overview of the different options and why they are good choices.
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