Rebranding your business can be a daunting idea. Is your company thinking of going through a rebrand? At Formation we’re proven experts at carrying out rebrands for a variety of businesses, regardless of sector - why not check out a few examples we've done for Prime Facility Services and Parsons?. We’ve carried out slick and coherent rebrands for clients in industries such as facilities, chemical solutions, engineering, food and drink, charities, and more.
We understand the decision to undertake a rebrand is huge - it affects your whole company image and impacts staff too. With our expert marketing, design and development team, we’ll ensure a solution and branding that marries perfectly with the ideals of your company.
However, rebranding can also be a fantastic opportunity to reinvent yourself and ensure that your brand identity is maintained. Look at how Uber used a rebrand to completely rejuvenate their business.
Stage 1 – Research
Who are you and what are you about? This stage is primarily for our team to get to grips with your company identity - it’s important we understand your core values, as well as your amazing products and services. This stage could include:
The more research and information we have, the better placed we are to launch a smooth rebranding. We’ll also collate all the data we extract and report it back to you, giving you great internal and external insights.
Stage 2 – Creative
This is where the magic happens. Our teams mind map the research and data gathered, translating this into brilliant designs and imagery. At this stage, we’ll be creating:
Sometimes rebranding won’t require these options, and some will require more. We’ll work to accommodate your needs for a rebranding. We’ll continue this dialogue until we get a result you’re happy with, no matter how long it takes.
Stage 3 – Rollout
So, you’ve got your shiny new branding in hand and you can’t wait to get your company updated into the new scheme. With all the designs confirmed and signed off by our studio and you, we’re now ready to get the last few things in place. That means:
Different rebranding campaigns often need different types of images and options, so this is tailored to you early on to ensure you are delivered exactly what you need at the end of the rebranding process.
Options and Extras
No two rebrands have the same needs or requirements, and our marketing team can talk you through all the different options, including any extras or additions you’d like. This often includes things like:
Our team are experienced with print media as well as digital designs so anything physical that needs producing is not a problem at all for us.