28 / 02 / 23

Marketing Apprenticeships: 6 ways to kickstart your career

So, you’re interested in digital marketing, but unsure if apprenticeships are the right way to establish yourself in the industry. 

Firstly, you need to ask yourself the following questions:

Do I want to specialise in a certain area: social media, PR, SEO, PPC...?

What kind of role do I want: creative, client-facing, project management...?

There’s a lot to learn while you’re finding your feet, but marketing apprenticeships are perfect for those who can't wait to get stuck in!

Marketing Apprenticeships provide a unique opportunity to gain first-hand experience in the field while earning a salary and gaining a qualification. The mix of practical experience and theory will set you apart from competitors in the job market, and provide a strong foundation for a successful career in marketing. Apprenticeships also offer opportunities to network with marketing professionals and try out a variety of marketing techniques, helping you identify which areas of the industry you want to pursue.  

That’s why Marcus, our Digital Marketing assistant, decided to join us for an apprenticeship. Could it be the right path for you? Read on to find out Marcus’ reasons for doing a digital marketing apprenticeship from the man himself!  If you are interested in taking an apprenticeship, Marcus has thoroughly enjoyed his experience with Baltic Apprenticeships - their Level 3 programme teaches people how to create, implement and analyse successful marketing campaigns through digital platforms.

If this sounds like something you'd be interested in, visit https://balticapprenticeships.com/

Marketing Apprenticeships give you:

1. Hands-on Experience 

Marketing apprenticeships allow you to gain practical experience in the field while learning from professionals, so you can apply what you learn in real-world situations as you progress.  

One of the key things you gain from an apprenticeship is the understanding of the various marketing channels and strategies used in modern marketing. Digital marketing, social media marketing, email marketing and content marketing are all areas you can specialise. You’ll also get the opportunity to participate in the development of marketing campaigns from start to finish and evolve your problem-solving skills while working to overcome challenges. 

2. Insight to the Industry 

You will gain insight on the day-to-day environment and tasks required, learning about the trends and challenges of the process. Marketers must stay informed on the advancements in technology and consumer behaviour, adapting in order to engage with the target audience. In this fast paced and ever-changing industry, you must be creative and flexible to stay ahead of the curve and produce impactful campaigns. Marketing apprenticeships provide the perfect environment for putting these skills into practice.

3. Career Development 

Being a hands-on programme, marketing apprenticeships offer a solid basis for career development in the marketing field, allowing you to gain practical experience while working alongside marketing specialists. You will learn the latest marketing techniques, and grow an understanding of different strategies - essential skills that will make you more attractive to employers. Marketing apprenticeships are also a great route to building a portfolio of work and gain a competitive edge in the job market.  

Marketing Apprenticeships are a good way to network within the industry

4. Networking Opportunities 

Marketing apprenticeships provide many opportunities for you to build connections within the industry. You will meet and interact with experienced marketers, participate in projects/campaigns, attend networking events and even build relationships with clients.  

These opportunities allow you to expand your network and learn about different marketing approaches. This is an essential aspect of marketing and can help develop valuable connections that can benefit your career advancement. 

5. Chance to Earn while you Learn 

Unlike traditional academic programs, an apprenticeship is a great opportunity for you to learn on the job while earning money. This is so you can apply your learning to a real-world setting while also earning a salary.  

In addition to this, you will also receive benefits such as paid holidays, sick leave and pension plans. This support will ensure that you can focus on your learning without having to worry about your financial situation.  

6. Marketing Apprenticeships and Certifications 

Marketing apprenticeships often lead to various certifications after finishing your course, all of which you will find extremely useful in the future: 

  • Google Analytics Certification 
  • Level 3 Marketing Qualification 
  • Hootsuite Social Media Marketing Certification 
  • HubSpot Inbound Marketing Certification 
  • Adobe Marketing Cloud Certification 
  • Marketing Cloud Email Specialist Certification 
  • Bing Ads Accreditation 
  • Salesforce Marketing Cloud Email Specialist 

Interested? Keep an eye on our vacancies here at Formation: Vacancies - Formation Media 

Written by Marcus Formation