Videos have become an integral part of our current social media culture. Whether you’re scrolling through Facebook, Twitter or Instagram, you are sure to find that a large portion of the content is in video form, and it’s only going to increase. Cisco estimates that by 2021, over 80% of online traffic is going to be visually communicated through video. But why is this?

Below you will find an overview on why videos are so effective, along with a guide on what you can post, and where you can post it.



The Effectiveness of Social Media Videos on the Consumer:

Videos are easy-to-digest and are often an enjoyable experience. They can create strong emotional connections, alongside allowing us to take a break from the glut of textual information that exists on the web.

They also can be very effective at conveying information. Viewers are thought to retain 95% of the information found in a video, compared to 10% when reading it in text. Animations can be used as an aid to illustrate and explain more difficult concepts.

The Effectiveness of Social Media Videos for the Company:

Social Media videos can create a great Return on Investment (ROI).  In a survey conducted by Wyzowl, they found that 83% of the participating companies that used video marketing had a good ROI. Alongside this, they provide great exposure for your company and generate more traffic to your website. Some reasons for this are:

  • Consumers are 10 times more likely to engage with video content, such as sharing and commenting on it.
  • Social media posts that have a video attached to it gain 48% more views.
  • Social media videos generate 1,200% more shares than text and image content combined!

Where and What to Post:

One of the decisions you will have to face when thinking about creating a video is what its purpose is. This will differ according to your company, but some suggestions we have are:

  • To demonstrate a product. This allows the customer to see it in action.
  • To advertise your brand or an upcoming event.
  • To showcase an interview with satisfied customers or an industry expert.
  • To educate your customers on a topic, product or your company in general.
  • To highlight a particularly successful case study.

Top Tip: 50% of videos are watched on a mobile device. Ensure your videos are suitable for both computers and mobile!

There is also the decision of where you want to post or share your video. Below is a brief overview of the different options and why they are good choices:

Email:

  • An email that includes a video has an increased click-through rate of 96%.
  • Using the word “video” in your subject line increases the open rate by 19%.
  • Optimal video length is no more than 2 minutes.

Facebook:

  • Facebook has 307 million members.
  • It gains over 8 billion video views per day.
  • A survey by Marketing Land found that 62% of people were more interested in a product after seeing it on a Facebook Story.
  • Top Tip: 85% of Facebook videos are watched without the sound on. Make sure you add captions.
  • Optimal video length is 1 minute.

YouTube:

  • Youtube has more than a billion users.
  • Up to 500 million hours of video content is watched every day.
  • 65% of people use YouTube to help them solve a problem.
  • Optimal video length is 2 minutes.

Website:

  • By adding a video to your company’s website, you can increase the chance of achieving a front-page Google result up to 53 times.
  • People spend over double the time on sites with a video than ones without.
  • Optimal video length is no more 2 minutes.

Instagram:

  • Instagram has 1 billion users.
  • You have the option to post videos on story, news feed or live.
  • Top Tip: 60% of Instagram Stories are watched with the sound on, so make sure you have good audio!
  • Optimal video length is 30 seconds.

Snapchat:

  • Snapchat users watch 10 billion videos each day.
  • 150 million daily active users.
  • Good for targeting millennials.
  • Wicked Society discovered that Snapchat got 4x higher engagement with videos compared to Instagram.

LinkedIn:

  • LinkedIn has over 500 million members.
  • Video campaigns on LinkedIn gain 50% more views.
  • 51% of current marketers have used LinkedIn to post videos.
  • 84% found it to be an effective strategy.
  • Optimal video length is no more than two minutes.

Twitter:

  • 326 million people use Twitter every month.
  • 45% of current marketers have used Twitter to post videos.
  • 71% said it was a successful venture.
  • Consumers are 31% more likely to remember the information they see on Twitter
  • Optimal video length is no more than two minutes.

Here at Formation Media, we offer services to rejuvenate and maintain your social media accounts, alongside creating footage and videos to post on them! For further details, Click Here.

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