Objective plan – Work with you to identify the main aims of your website and create appropriate and attainable goals.
User Experience
(UX) Design
We define objectives and users goals with extensive research, using this to design based around their needs.
A digital service that doesn’t put the user first is doomed. But with the help of a leading UX design agency, you can ensure success with your clients.
A dedicated UX facility
With years of UX design agency experience and a dedicated in-house testing facility. Formation’s team of UX specialists will expertly guide your project through each stage of its development.
Formation’s UX Factory, lets you to put your project through full user-journey planning exercises, so you can build your websites, software, and marketing activities around your audience, putting them at the heart of your project.
With the expertise of a full UX design team and resources of a professional agency, you can transform your project into a user-friendly product.
A complete UX design service
Projects used to focus on creating something new and outstanding at all costs. This doesn’t always make for user-friendly products.
The UX Factory is an arm of Formation Media that focusses solely on UX design and development. This specialist in-house facility gives you access to a professional, agency standard service and the best possible products in a way few marketing agencies can.
Focus on the user and all else will follow #1 of Google's "10 Things we know to be true" policy
Our process: Research / Analyse & Plan / Design & Prototype / Build / Solve & Develop / Results & Growth
Competitor analysis – Identify key competitors and produce a report on how their product works
UX research techniques – Conduct surveys, usability tests, and other information gathering techniques to fuel user-centric design
Typical user personas – Targeting specific user personas, defining their behaviour and goals ensures they receive an optimised UX experience and see engaging, relevant content
Keywords – Defining keywords early that can be implemented into the design, giving greater Search Engine Optimisation (SEO) of the website
Key messaging and copywriting – Deciding what messages and imagery will have the biggest impact on the user
Prioritisation – Based on budget, objectives, and usability, product features are ranked for importance to ensure the biggest return on investment
Schematics – A new schematic will be proposed that enhances the journey and achieve goals
Flow – Crafting the ideal flow the user takes by mapping out flowcharts to make it as easy as possible for them to get to their end goal
Wireframe – All the analysis, schematics, and flow charts are taken to the UX Factory where the entire team of UX specialists will review, discuss, and produce a complete, drawn-out wireframed user interface
Branding – A new or modernised logo and company image may support your newly defined direction of the business, complimenting the style of the website
Media – Your website may require new photography, video, or animation that engages the user and adds to the aesthetic of your product
Your UX toolkit – Based on the research and planning, a user-focused design will be created. A full design pattern library will define all styles for the project, from how the fonts will look to what happens when a user interacts with a dropdown menu
Prototype – An interactive prototype is made, whereby you can see and use the product in context before build
Initial UX report – Progress log of research and findings that have driven the actions taken to create your product
Development build – Our in-house UX team use the latest technologies and software to ensure your website is built to the highest standards whilst preserving accessibility and engagement
Performance optimisation – Performance Is carefully monitored and peak loading speeds assured through compression and cache management
Testing – Your site will be tested across all browsers and devices throughout the build project to confirm the experience is shared amongst all users
Search engine optimisation – We’ll kickstart your site with some initial SEO work to ensure the site starts climbing the ranks and is ready to interact with marketing campaigns and continuous development projects. Find out more about our SEO services.
Advanced analytics – Giving insights and reports through heat maps, user recordings, google analytics and forensics which define user demographic and browser behaviour
Surveys and feedback – Small feedback boxes or extended surveys can be displayed to gain useful feedback on the user’s satisfaction with the product
User testing and observational research – Using our in-house facilities, we can conduct user experience tests and observe how the user interacts and navigates through the website or app
Search engine optimisation and keyword analysis – We’ll monitor search engine rankings and the effectiveness of the keyword plan and content proposals
A/B testing – One variation of the site is displayed for half of the users (Group A), while an alternative version of the site is shown to the other half of the users (Group B). Whichever version performs better is used
UX reporting – Detailing analytics of how the implemented user experience design is positively affecting your website
Extended Functionality – With the success of your product, the research may indicate that further functionality and features are needed in order to progress the website further
Extra Development Projects – Whether it’s software, an app, or extra websites, new projects often arise from business success and growth