Tips & Techniques for On-site SEO

When scouring the web in search of advice on Search Engine Optimisation (SEO), you’re bound to come across sites extolling the virtues of link building, social networking and paid marketing. As useful as these techniques are, many of them are outside of your control and rely on other parties to respond to your requests.

However, there’s a lot of SEO that you can do all by yourself without the need of any third parties, internet directories or online forums.

This sort of SEO is called ‘on-site SEO’ and can be just as powerful as the off-site SEO you’re used to. So if you want to really ensure that you’re site is getting as much exposure as possible, here are some tips and techniques to get you started.

What is on-site SEO?

On-site SEO refers to all of the adjustments and changes that you can make to each webpage to make it easier for the search engines to index and for them to understand the subject matter of the page.

All of the on-site SEO techniques can be implemented quickly and easily, giving you long lasting, organic results and increasing your website’s standing with the search engines.

Coding Practice

Try to ensure that you use clear, concise code and that you make use of relevant the HTML tags, including those introduced with HTML5 as outlined on the Mozilla Developer Network. This is another factor that will help search engines to index your site.

If you’re not too familiar with code, please do ask us to to have a look at some of your code and see if we can tidy it up.

Internal hyperlinks are a good way to tell the search engines what your site is about.

Use HTML Tags Appropriately

Tags like <h1></h1> tell the search engines that the words contained in those tags are more important than others on that page.

This means that placing keywords and key phrases within the tags will help to emphasise their importance and ensure that the search engines know what your site is about.


The keywords that you include in your text are one of the main factors that tell search engines what the page is about, so choosing them wisely and using them appropriately within page titles and copy is essential.

Ideally, you should place your keywords at the top of the page or higher up in the content. It’s also a good idea to use derivatives of those keywords in the text for maximum results.

Meta data

Though the debate goes on as to the difference made by meta data, what’s for certain is that correctly filled in tags won’t do your website any harm.

The meta data is your chance to tell the search engines about your page, so use them carefully and you should see your results improve.

To ensure that each of your webpages stays unique, don’t just copy and paste meta data between them, write unique applicable content for each page otherwise the search engines won’t like it.

Insert internal links

Hyperlinks are also a great way to highlight specific content and phrases. By placing internal links in your site you can clarify which are the most important keywords and help the search engines work their way around your pages.

Try to avoid placing a hyperlink in text like ‘click here’ as this doesn’t really say anything about your website.

Instead place the link in the important text, for example, instead of click here for the latest discounts on holidays in Warwick’ you’d have ‘click here for the latest discounts on holidays in Warwick‘.


There are lots of techniques out there for both on-site and offsite SEO and the key for you is to work out which of them will make the most difference to your site.

But as on-site SEO is easy to implement and certain to get results, why not give it a try and see what impact you can have on your own website’s success.