Providing the ultimate turnkey marketing solution
Making Engineers Champions
The Engineering Technology Group was well-established as a leader in the provision of high-grade CNC machinery and tooling to some of the manufacturing and metalworking sector’s biggest names. However, they were struggling to define their digital presence and to make use of all that Industry 4.0 has to offer.
The turnkey solution to marketing
Services- Marketing Consultation
- Strategy
- Software Development
- App Development
- UX Design
- Creative & Design
- Social Media Management
- Media – Video & Animation
- Photography
- Content Marketing
- PR Management
- Events Support
- Web Design & Development
- Printing & Merchandising
The transformation
With the in-house development of bespoke software, Formation has revolutionised ETG’s quoting process, converting six weeks’ work into just fifteen minutes’. Per month, this saves ETG’s sales department more than 460 work-hours, providing an incredible efficiency boost. In addition, the creation of a visually stunning and user-focused website is the foundation of ETG’s digital presence.
Formation’s first step was to consolidate this, into one centralised website. This allowed for not only a cohesive online footprint but also for improved SEO and the creation of a uniform brand.
A refined, user-friendly experience
As well as a refreshed feel, Formation undertook an in-depth UX exercise in partnership with ETG to craft and drive a complete user experience. This was twinned with a refined version of the machine tool configurator, which now allowed for more efficient management of the configurator content by ETG staff, saving time and effort.
Six weeks work now takes fifteen minutes
Formation were able to examine ETG’s sales and leads process. Taking a solutions-driven approach, Formation developed for ETG a Machine Tool Configurator. This allows potential customers to customise their own machine tool, using the software and send their exact requirements directly to the ETG sales team.
Formation takes on all marketing activities for the Group
Having introduced transformational process and digitisation elements into the ETG business model, Formation were entrusted with marketing for the entire Engineering Technology Group. From this point on, we managed social media, copy, events and much more for the Group’s UK and Ireland-wide presence.
ETG purchases HK Technologies
In 2019, the Engineering Technology Group purchased HK Technologies, a fellow company group encompassing everything from additive manufacturing to wire EDM. This includes brands such as Markforged and Mitsubishi Electrics. Following the purchase, Formation was engaged to undertake the unified marketing activities across the Group’s expanded reach. This involves the creation of new website content and the adoption of a collated, ongoing marketing stream.
Discover Turnkey Excellence open house event
As ETG reached a new height in their turnkey offering, it was time to introduce clients to this in its full. The decision was made to host an open house event, bringing prestigious representatives from the manufacturing community into ETG’s facility. Dubbed ‘Discover Turnkey Excellence’, the event was organised and marketedwith the help of Formation, with social media and copy support provided on the day. The event was a resounding success and a fantastic exercise in return on investment for ETG.
We are more than happy with Formation Media and the partnership we’ve created, I don’t think there is a service they offer that we don’t tap into now. They’re a dynamic, forward thinking company, that takes the time to understand their customers needs and works closely with them to ensure they get the best return on their investment when it comes to operating, developing and promoting their business.
ETG is the fastest growing company in its sector and I’m sure Formation will be a long term partner helping us to develop, improve and grow our business in the future.