Content Marketing is one of our key digital marketing tactics. The beauty of content marketing is in the wide range of goals you can target. Whether you’re looking to drive more traffic to your website, improve your conversion rate, or even sell a certain product or service, content is key.
Inbound marketing has become much more popular in recent years, and it makes sense. Why spend hours making fruitless cold-calls when you can have eager customers showing up at your door! Content marketing is a great way of increasing inbound customers.
3 Reasons Why Content Marketing is Great for Businesses
1. Increase your Brand Awareness
As consumers, we have grown accustomed to companies telling us about the goods and services they sell; this is a pitch that often falls on deaf ears. Therefore, telling the story and the history of a company has become much more important, and content is a fantastic opportunity for this.
Informing a potential customer of your products may lead them to make one purchase. However, informing a potential customer on the story and the background of your company is much more likely to engage them and lead to them becoming a regular customer.
SEO might seem like a complicated term, but we can simplify it for you. The better your SEO is, the higher you rank on search engines. The higher you rank on search engines, the more traffic your website will have.
More traffic = More customers. Google loves content, so if you want to rank, content marketing is a great opportunity. We can also funnel traffic depending on what product or service you wish to sell, based on keywords.
3. Build Respect and Earn Trust
Smart business owners are no longer solely going for the hard sell. There’s no need to push your product or service so hard when your brand does it for you.
We lead customers to visit your website as a source of information or entertainment. Consumers do not like having products ‘sold’ to them.
We are much more likely to become a regular customer if we feel we have made the decision to buy a good or service. Content will help to build regular customers in this way.