Project: Pro-Green MX – eCommerce Website & Rebrand

Pro-Green MX is a Coventry-based and family-run supplier of high-quality automotive cleaning products, founded in 2012, with whom Formation have an long-standing relationship. Our work first began with them some five years ago, with the design of their first e-commerce website.

Since then they have engaged us again to supply them with a full re-brand and website redesign, moving to a PrestaShop platform. In this instance, we were one of three agencies selected to pitch our designs and services and were selected above our competitors.


As part of the rebrand, we designed them a whole new set of company collateral, including their new and current logo which is now so synonymous with the brand’s respected image that it has been used to create a series of quick-selling brand apparel.

With plans to expand into the US market and more expansively throughout Europe, Pro-Green MX are proudly taking our designs into new sectors. They have been able to move their brand from supplying solely Motocross cleaning products to now covering everything from push bikes to boats.

Our total work for the project took the engagement of our expert design and development team, requiring some 300 hours. We were able to help Pro-Green MX focus on their unique selling point, the lack of aggressive salts in their products, and take their brand from strength to strength.

Ongoing work

As ongoing engagement with Pro-Green MX, we handle small aspects of continuous development with regards to SEO and website maintenance but also assisting them with their moves into a wider international market.

As well as expanding the reach of their products, Pro-Green MX have begun to branch out their product range with the development of Arm-Pump. This a muscle soother to help riders with sports-related arm strain.

Our work with Pro-Green MX demonstrates the power of an effective branding exercise and a top-quality website design. With Formation’s help, they have significantly strengthened their brand and achieved a leading place within their industry.


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