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Project: Houghton Customer Solutions Centre Launch Event

Formation fully supported Houghton with the launch of their new Customer Solutions Centre (their UK headquarters), using our expertise in marketing, graphic and web design to produce a fantastic outcome for all. The event attracted news and media coverage from industrial organisations such as MTD CNC.

Working on the complete event management for the opening of the new Houghton Customer Solutions Centre, Formation were central to promoting the event, held at Old Trafford, getting all signage ready, as well as producing a new website and marketing materials.

Overall, we produced:

  • Interior signage – wall graphics, directional signs, reception branding, window and door frosted graphics, digital wallpapers.
  • Exterior signage – main building signs, directional signage, site building signs
  • The marketing and strategy behind the entire event, including printed invitations, email invitations as well as digital / social media promotion
  • Branded merchandise
  • Six corporate presentations
  • Name badges – handed out to guests at the launch event
  • Houghton CSC website – fully designed and coded by Formation
  • Exhibition stands and pull up banners
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