Marketing, the AI way
Feeling overwhelmed as a business owner and wish you could clone yourself? With Formation, you can!
Meet your digital twin – a version of you who can deliver everything from detailed client reports to polished presentations. Simply film your 4K AI avatar with us once and from there you can generate thousands of different versions.
Imagine being able to offer a fully researched, scripted and presented client report, all delivered by you, but which takes a fraction of the time!
Here’s what this can look like: an AI generated video of a Formation SEO report, crafted with precision and ready to deliver and impress.
Why use a digital avatar?
Save time: Let your AI avatar handle your marketing material and admin, freeing up your time to focus on clients.
Modernise your brand: Stay ahead of the curve, and competitors, with cutting-edge AI tools.
Educate your clients: Provide clear and engaging content which helps clients to make informed decisions.
Always on: Your avatar can work tirelessly for you, 24 hours a day, 7 days a week.
How our AI packages work
Shoot: During a 1-hour professional 4k video shoot, we can generate your avatar to represent your business or brand.
Create: We generate all your promotional avatars using customisable scripts, specifically designed for your audience.
Deployment: We can then send over the digital avatar assets, or schedule content for you over the course of your campaign.
Marketing: Your AI avatar becomes a seamless part of your ongoing digital journey, working to promote, educate and engage.
Lead the transformation with an AI avatar
We understand that your time is invaluable and finding the resources to spare to film business or marketing material is almost impossible. Let our AI-powered marketing solutions bring your business to life and solve time issues and pressures.
For more information on our AI avatars, or to arrange a filming session with our media team, get in touch with Formation today.
FAQs
Where can I use my AI avatar?
We design your avatar to be used across your marketing material, social media and digital channels. Wherever you traditionally use video content, this can be replaced with your avatar!
Is an avatar right for my business?
Using an AI avatar is an affordable way to add a professional touch to your online presence. If you want to reach more clients, engage with your audience, provide quality and authoritative content or deliver training, all while staying focused on what you do best, then an avatar is a great addition to your business, no matter the industry.
Don’t AI videos look robotic?
Not at all! AI avatars are surprisingly realistic and after just one filming session, they can adopt your facial expressions and movements to appear natural and engaging. Our clients have found that, after implementing the use of AI avatars, they enhance the personal connections made in their marketing, and that viewers connect better with a friendly face as opposed to plain text.
The filming process is key to creating a lifelike AI avatar: ensure you maintain good posture, speak using clear enunciation and avoid rocking or swaying to the side to help bring your avatar to life and allow your personality to shine in a professional and polished way.
How long does it take to film an AI avatar?
The process for creating your AI avatar is quick and simple. Following a one-hour professional video shoot with our media team, your avatar is ready to integrate with your marketing strategy in just a few weeks. We ask you to film a few different clips using different scripts, so that we can make sure your avatar is as lifelike as possible.
If you’re not comfortable talking on camera, don’t worry. Our team are on hand to provide tips, guidance and coaching to help you feel at ease. Many of our clients have said that they found the experience much easier than expected, and that the final results were more than worth it!