Case Study: Engineering Technology Group


Formation’s relationship with Engineering Technology Group (ETG) spans almost a decade, and we are proud to now be considered a technical partner. Our work with ETG has utilised every aspect of our expertise.

We have built a bespoke software app which has hugely improved quotation times, designed building signage, and exercised our graphic design and print skills with the huge Engineer’s Directory project.

In addition, Formation built and continue to run their website and provide full social and digital media marketing activities, with a dedicated account handler to promote ETG activity.


We are more than happy with Formation Media and the partnership we’ve created, I don’t think there is a service they offer that we don’t tap into now. They’re a dynamic, forward-thinking company, that takes the time to understand their customers' needs and works closely with them to ensure they get the best return on their investment when it comes to operating, developing and promoting their business. ETG is the fastest-growing company in its sector and I’m sure Formation will be a long term partner helping us to develop, improve and grow our business in the future.
Martin Doyle, Group Managing Director
Engineering Technology Group
Formation lives and breathes the ETG brand. As a technical partner, our goal is to encourage and nurture growth and business development through a number of initiatives.

More than just a website

A stunning, user-focused website

Using our in-depth knowledge of the engineering sector, we were able to work in partnership with ETG to create a user-centric, aesthetically pleasing website. The platform not only communicated ETG’s unique turnkey services, but also displayed the wide range of products which their machine tool associates offer.

The website began with extensive UX research and testing, wireframing and flow mapping the typical user’s route, before creating stunning visuals and an easy-to-use interface, allowing the user to browse and configure machines to their exact requirements.

The Machine tool selector app – 6 weeks work now takes 15 minutes

The Machine Tool Configurator is a recent addition to the ETG site, which allows users to identify the perfect machine for their needs based on several key, user-defined variables. The software sales configurator system Formation developed has been quoted as saving the sales department over 460 work-hours per month. Machine quotations can now be raised in less than fifteen minutes, compared with the previous six-week lead-time.

The recently successful and widely covered Discover Turnkey Excellence open house event.
We have provided ETG with the complete, turnkey marketing solution.
The company has sustained substantial continuous growth over recent years. ETG continues to grow and develop, expanding their list of technical partners and boosting success with Formation’s ongoing support.
growth over 8 years. £4 million to £55 million turnover.
unique website visitors per month

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