post tag icon UpdatesWeb
06 / 02 / 20

Martin on Formation’s New Website

Formation has been operating since 2006, delivering expert business growth solutions to industry leaders.

2019 was a strong year for Formation, seeing yet more growth and finished with a flourish as we achieved ISO 9001 accreditation.

To represent ourselves in our current state into the new decade, I decided we needed a fresh face, indicative of our strengths and abilities. As a specialist digital agency, our primary touchpoint with existing and potential clients is our website

This process began with initial inspiration, taking a look around us and seeing what our competitors and our clients were doing, then thinking “Right, how can we do something different? Something better?”

I worked with my design, development, and copy teams to begin to construct a jumping-off point and get everyone thinking. From here, our designers were able to build their own concepts of the new Formation.

From these, we collated an image that I and the team believed best represented Formation as we are now, and as we wish to be seen for years to come.

Our in-house team of expert developers could then put flesh on the bones, constructing something that expanded on the designers’ original vision.

Now live, our new website is a showpiece of all we are capable of, the perfect demonstrator of the level of service we provide, as soon as you land.

Featuring a new design language, functionality, key messaging, and refreshed copy, the new Formation Media website has been a fantastic exercise in engaging the entire studio in the creation of something that represents them, that they have all contributed to.

Built with the user in mind and utilising our dedicated UX capabilities, our new website was an opportunity to show Formation a little of the love that we pour into our client projects.

I’m incredibly proud of the effort the team has put into this project, and of how far we’ve come as a business.

Formation is now the UK’s only ISO 9001 accredited creative agency specialising in the industrial sector, and our list of successes only continues to grow.

I’m extremely excited to see what the future holds for Formation, with this new website and refreshed sense of self at the sharp end.

Feel free to browse our new site and discover what we have to offer. To learn more about what we can do for your business, get in touch with myself and our dedicated account managers using the button below.

Martin
Written by Martin Managing Director