With the rise of smart technology like phones, tablets, and apps, images are around us more than ever before. Whether they’re shared or original, almost every platform you access nowadays will be filled with images and visuals, like animations, graphic design, and videos.
The key purpose of images is to illustrate something; a product, a service, a fact, a process, images have a huge range of capabilities and can be applied to many different situations.
An image could be a photo, an illustration, an animation, an infographic, a meme or something completely new! Images are easily accessible to all people and are great for helping distribute information in new ways other than writing.
Thanks to our expertise in a variety of creative formats, Formation are here to help with anything you might need for visual and graphic design.
Given that images are so integral to the digital world, it’s not surprising that marketing makes use of them in many different ways. Some key reasons for using images in marketing are:
You’re ready to start using images in your marketing, but what’s the best way to approach it?
Almost everyone has access to a camera now thanks to smartphones, but don’t always be tempted by the easy option in your pocket. Images, especially when it comes to photography, work best when they are clear, good quality and engaging.
We’ve put together a few tips on how to get the most from using your images below:
Ready to get visual? Use these tips for your images and you’ll start to see a difference! But if you need help with graphic design, branding, or imagery, contact the Formation team for our expert help.