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20 / 07 / 21

Advanced Care’s New Website

In 2021, we were approached by Advanced Care, a family-run, industry-leading home care agency based in Coventry, to complete a full redesign and rebuild of their website. With them being in the industry for over twenty years, we wanted to create a website that represented their core values and who they are as a business. 

We felt that their old website wasn't up to standard with their level of work, as it was outdated and dull. At this point, we wanted to emphasise what their core servicers are; on their old website, these were hard to find and made the website harder for the user to navigate.  We collected all their core services on one page on their new website instead of having them in a drop-down menu. This has meant that we have been able to add more information about each one before the user clicks through; not only this, we've been able to present them in a way that makes it easier to view each option but has also made the website look a lot easier on the eye.

Following this, we've been proactive in putting the user at the heart of the project, designing, and building the site around them. We mapped out a typical user's journey on the site; this helped us identify where the user would most likely go the most. Through this, we were able to create a website that was easy to use and made it mobile friendly with a stunning design that will be able to stand the test of time.

Something we were keen to add into the site's build was a cost calculator; this was implemented to create an easier way for clients and prospective clients to find estimates for the care of their loved ones and relatives.

During the build, we implemented an easy-to-use WordPress Content Management System (CMS). This has given the ability to Advanced Care to update their website with new content and update their news section.

As a result of our work, we have made the website faster, more robust, and fully responsive across all devices. We'd like to wish Advanced Care every success in these difficult times and applaud their dedication and compassionate attitude whilst continually working through the pandemic.

We hope that Advanced Care's existing clients and new clients find their new website more informative and easier to use. If you have any questions and want to learn more about website rebuilds, contact us here or drop us a call on 01926 298 777.

Written by Kathryn Formation