21 / 09 / 23

Company Culture in Action: 7 Ways to Showcase Your Organisational Values Through Engaging Video

In today’s fast-paced, digital world, a company’s culture plays a pivotal role in the attraction and retention of top talent. It’s not just about the products or services a company offers; it is also about the organisational values and principles that guide employee actions and decisions.  

One powerful tool that can help bring your company culture to life and showcase your organisational values is video. In this article, we will explore how you can use engaging video content to communicate and reinforce your company’s culture.  

Company Culture: the importance of organisational values

Company culture is the collective personality of an organisation. It encompasses the values, beliefs, behaviours, and practices that shape how employees interact with each other, their work, and their customers. A strong and positive company culture can lead to increased employee satisfaction, better teamwork, higher productivity, and ultimately, better business outcomes. 

Moreover, in an era when jobseekers are not only looking for a paycheque but also a sense of purpose and alignment with their values, a well-defined company culture can be a key differentiator in attracting and retaining top talent. This is where showcasing your culture through video content comes into play. 

Example of a Great Company Culture Video 

This organisational culture video from HubSpot achieves several commendable aspects. It provides valuable information, extends a warm and inviting atmosphere, and is convincingly persuasive. However, it refrains from excessive showiness, not because they lack the ability to create a high-production video, but because it’s simply not needed.  

In this example, actions speak louder than words. By observing their flexible and enjoyable office spaces, seeing the smiles on the faces of staff members, noting their numerous “best place to work” accolades, and hearing directly from the team, the culture’s authenticity is evident.  

The testimonials from HubSpot employees come across as genuine conversations with colleagues rather than overly scripted or excessively produced narratives. The company’s deliberate emphasis on their organisational values is a strong indication that these are not an afterthought but an integral part of their corporate culture. 

Sharing organisational values: The Power of Video in Culture Communication 

Video is a dynamic and engaging medium that can convey emotions, stories, and messages more effectively than text or static images. Here are 7 ways you can use video to showcase your company culture: 

  1. Culture Stories 

Create short video profiles of employees who embody your organisational values. Share their personal stories, experiences, and how they see those values in action. These videos humanise your organisation and allow potential candidates to see real-life examples of your culture. 

  1. Onboarding Videos 

Start shaping the employee experience from day one by incorporating culture-focused videos into your onboarding process. These videos can introduce new hires to your values, mission, and the behaviours expected of them as part of the team. 

  1. Leadership Messages 

Have your senior leaders share their thoughts and insights on your company’s culture and values. Their voices carry weight and authenticity, helping employees and outsiders understand the culture’s importance. 

  1. Employee Testimonials 

Encourage employees to share their thoughts on your company’s culture. These testimonials can highlight how the culture has positively impacted their careers and lives. 

  1. Event Coverage 

If your company hosts events, conferences, or team-building activities that reflect your company’s culture, document them through video, allowing those who couldn’t attend to get a sense of the atmosphere and camaraderie. 

  1. Customer Stories 

Showcase how your company’s culture translates into exceptional customer experiences. Video testimonials from satisfied customers can reinforce the alignment between your organisational values and your actions. 

  1. Educational Content 

Create videos that explain your core values, code of conduct, and ethics. Use visuals and storytelling to make these principles more relatable and memorable. 

Tips for Effective Culture Videos

To ensure your culture videos are effective, keep these tips in mind: 

  • Be Authentic
  • Tell Stories 
  • Keep it Concise 
  • Use Visuals 
  • Share Internally and Externally 
  • Collect and Review Feedback 

In conclusion, showcasing your company culture through engaging video content is a powerful way to attract, retain, and engage top talent while reinforcing your organisation’s values. By using video to tell stories and highlight real-life examples of your culture in action, you can create a compelling narrative that resonates with both employees and potential candidates. In today’s digital age, video is a valuable tool for bringing your company culture to life and making it an integral part of your brand identity. 

Need help creating an engaging video showcasing your company culture? Get in touch! Our talented videography team will devise, shoot, and produce your video, ready to share with the world! 

Written by Marcus Formation