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19 / 10 / 21

Benefits of Using Animation in Advertising

Animation is a handy tool for advertising your business; it's a simple way of telling your audience who you are and what you do. There are various advantages of using animated designs and animated video advertisements. With multiple types at your disposal, you're sure to find the right one that best fits your marketing campaign.

Micro Animation, is a small functional part of the website that activates when the user reaches it; it helps the user navigate through the site, mainly if the user is using your mobile site. This type of animation is important because it enriches the user journey!

3D Animation is a type of animation that gives the image more depth, as it's a three-dimensional image. This animation style really comes into its element when it's used to demonstrate how complex products work, such as in the engineering, construction, and infrastructure industries. The biggest advantage of this animation is it's ability to simplify processes into something that is more digestible for the user.

GIFs are a kind of animation that is easy to make using programmes such as Giphy and Photoshop, and there are many free animation software platforms for advertising which you can utilise and create GIFS on. They are cost-effective and can be used on your website and social media. Furthermore, this style of animation is low risk as it's easily created and can be tested out with your audience.

There are countless benefits of using animation in marketing and it's popularity is definitely on the rise, which is why we expect animation to play a big part in the future of digital marketing. If you're asking yourself: 'Why is animation important?', here are 4 advantages of including animation in your advertising campaigns that we think you should consider:

#1 - Conveys complex ideas, easily

Everyone takes in information in various ways; by using animation, you can avoid using large pieces of text and make it more appealing to your audience. This will allow you to tell your audience complex information and broad ideas in a more straightforward format. Animation will make the content more memorable to viewers, and encourage them to learn more about what your business does- can check out how popular brands have used animation to showcase their new business concepts or products here!

#2 - Reaches a larger audience.

Animation is a versatile tool for reaching a broader audience; with its fun and highly creative look, they appeal to adults and children. When you create an animation to attract a larger audience, you have the opportunity to make your company stand out against your competitors- according to one 2023 survey, 87% of marketers claim that using animations enhances traffic to their websites! In addition, you have the chance to create something that will be memorable to your audience and entice them to share your post on their timelines.

#3 - Cost-effective

Using animation can help you cut the cost of creating an in-person video, which is why sightings of animation videos in marketing are becoming more common. Whereas creating complex animations will cost you more, you would save money as you won't pay to have it filmed, edited, and crewed. If you wanted to change something in the video, whether it be the voiceover or information shown in the video, you wouldn't need to reshoot the video; you'd only need to edit your existing animation file.

#4 - Timeless

While in marketing videos, you can use an individual who has a significant amount of star power to represent or become the face of your brand. However, this can also limit the run of the video during your campaign if their star power starts to die down (this could be for multiple reasons, such as their career-ending or bad press). With animation, you can create a timeless video that can be reposted at different stages of your business strategy, plus, your animated campaigns are more likely to be shared on social media platforms and go far beyond the initial audience of your marketing campaign!

Here at Formation, we can help you incorporate animation into your advertising strategy, whether that be to increase your business reach or to convey a message to your audience in new and exciting ways. Get in touch with our team today to learn how animation can help boost your marketing campaigns.

Written by Kathryn Formation