Ask the Expert


Ethan Oshoko
Age: 23
Job title: SEO & Content Specialist


Ethan is Formation’s SEO Guru and Nicolas Cage fanatic. We made him hot under the collar when we put him in the spotlight for our August edition of Ask the Expert.


What does SEO stand for?

Search Engine Optimisation! Which is a convoluted way of saying “making a website show up on the first pages of Google.”


What’s in your SEO toolkit?

My two favourite tools are – Google Adwords’ keyword planner and Yoast’s WordPress plugin which provides guidelines on how to rank.


What’s a day like in the life of an SEO guru?

Every day is different! The methods of providing SEO varies hugely depending on the industry, type of website, and the objective.


How do you measure/monitor SEO? continuously tracks rankings for keywords and creates reports. Google Analytics/Search Console also allows you to track the effectiveness of landing pages and your organic search traffic.


What’re your top tips for DIY SEO?

Experiment and persevere! SEO is always somewhat unpredictable; a small change can make a huge difference, and a big change can make none. Changing up tactics can also help if the rankings are stale.


Why is SEO important to all businesses?

SEO means have more traffic to your website from users who are already looking for your product/service, what more could you ask for?


If you have a question for Ethan or want to know more about SEO for your business, get in touch via our contact form


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